Table of contents
11 Design Principles
While there's much debate about just how many design principles you can find (and even what they mean), there are a few that appear regularly and tend to be more consensual. Design principles are a set of rules that designers can follow when creating a composition to design a visually pleasing and functionally appropriate work.
The aim of those rules is always to convey the message in the most organised and functional way possible.
Beyond most of the experimentalism, which can be always welcome, it is important to understand the meaning of the fundamentals, the bases. Every piece of design features a structure beneath the outer lining that supports it and causes it to be relevant, interesting and balanced. Beyond most of the experimentalism, which can be always welcome, it is important to understand the meaning of the fundamentals, the bases. Every piece of design features a structure beneath the outer lining that supports it and causes it to be relevant, interesting and balanced.
Proportion
Proportion defines the perfect relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it may evoke a feeling of wholeness and fullness
Space
Proportion defines the perfect relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it may evoke a feeling of wholeness and fullness
Size
Size is how big or small something is in relation to something else. It defines importance, creates visual interest through contrast and directs attention.
Hierarchy
Hierarchy is associated with the relative significance of elements in the design. The most important elements should seem to be the most crucial and vice versa.
Contrast
Differentiated elements in a design should stand apart from each other. One way to achieve this is through contrast. An excellent CONTRAST – which can be achieved using colour, tone, size, etc – lets you guide the attention of the beholder in an all natural way
Repetition
Differentiated elements in a design should stand apart from each other. One way to achieve this is through contrast empresa de design. An excellent CONTRAST – which can be achieved using colour, tone, size, etc – lets you guide the attention of the beholder in an all natural way
Variety
Height+Width=Shape. We all know the basic shapes: squares, triangles, rectangles and circles. Less banal or even extravagant shapes can be used to attract attention. There are three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)
Balance
Proximity provides visual unity in a design. If two elements are related to one another, they must be positioned close together. As a result, visual clutter is reduced and organisation enhanced, thus increasing the viewer's understanding.
Alignment
Proper alignment in a design means that any element present must be visually attached to another. It offers coherence; nothing looks out of place or confusing when a good alignment has been applied.
Movement
Movement guides the viewer's eye through the design. Emphasis and positioning can guide from one element to another by focusing and leading where it is most important.
Rithm
The area between elements can create a feeling of rhythm that can be used to produce a variety of sensations, such as calm – with a typical rhythm – or excitement – by having an irregular rhythm.
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